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RMI Closing Early Today, April 10th
In light of the holiday weekend, RMI will close at 2:30 PM today, reopening for business on Monday, April 13th. Have a great weekend, and a wonderful Easter Sunday to all who are celebrating.
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Brand New: LINKS Blow-In & Bind-In Program
 Blow-in and bind-in opportunities are brand new from LINKS Magzine and now available - offering 260,000 inserts per issue.
Subscribers are affluent, educated and well-traveled golfers who have sophisticated interests, are active in their professional and private lives, and have the disposable income to spend on their interests and passions.
• $262,000 average income; $1.1 million average net worth
• $473,412 median value of main residence
• 93% married
• 72% have a private club membership
Contact: Hillary Taylor at 203-825-4631 or htaylor@rmidirect.com. [ Back to top ]
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Garden & Gun Grows Circulation by More Than 60%
 Since Garden & Gun's launch in August, their total active subscribers count has increased by an astonishing 97,000 names - now offering over 152,000 households across all 50 states!
In circulation for less than two years, and the recipient of six prestigious accolades, Garden & Gun is a lifestyle magazine that’s all about the magic of the new South:
• The Garden: the pasture, the back yard, the field -- and the preservation of them for future generations.
• The Gun: fishing, upland bird hunting, skeet and trap, equestrian sports -- and the travel, arts, food and wildlife that go along with it.
• The New South: the merging of the South and the Caribbean through music, dance, language, sports, and political aspiration.
Sample Usage: American Express Publishing/Travel & Leisure, Cabela's Inc., Bonnier / Garden Design Magazine, Ducks Unlimited, Florida Wildlife Federation, Meredith / Traditional Home, The Orivis Company Inc, Texas Children's Hospital, USO World Headquarters, and more.
Contact: Justine Ciocchi at 203-825-4613 or jciocchi@rmidirect.com. [ Back to top ]
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American Pet Classics Now Available at RMI
 American Pet Classics Pet Tag Buyers is now available with a new special fundraiser rate of $75/M. Reach this caring group of purchasers who place pet safety and wellness as their top priority.
With health in mind, this audience has been known to buy products and support fundraisers for humans as well. Mailers who have found success with this file include: Alpha Dog Marketing, ASPCA, Cat Fancy, Dog Fancy, Humane Society, North Shore Animal League, SmartPak and more.
Contact: Siobhan Caragine at 203-825-4618 or scaragine@rmidirect.com. [ Back to top ]
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New Names Available from Constructive Playthings
 Reach buyers from the Constructive Playthings catalog; parents and family members who spend an average of $65 per purchase on equipment, educational toys, games and creative materials for the education of children.
• $75,000 average income
• Selectable by: $25+, $50+, $75+, $100+, age, child's age, contributors/donors, homeowner, income, dwelling size/type, renter, presence of child
• Fundraiser and non-competitive publisher rates
Sample usage includes: Children's Cancer Research Fund, Discovery Channel, Dish Network, Disney, Highlights for Children, Lillian Vernon, Oregon Zoo, Plow & Hearth, Williams Sonoma, Wine Country Gift Baskets and more!
Contact: Carol Forbes at 203-825-4634 or cforbes@rmidirect.com.
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Home Arts Cooking & Gardening PIP
 Home Arts Cooking & Gardening PIP is a very successful program with inserts reaching members of the Creative
Home Arts, Cooking Club of America, and National Home Gardening clubs.
These family oriented members are homeowners and pet owners; they are care givers and take pride in their creative projects - whether they are in the garden or on the dinner plate.
Target this audience with offers including books and continuity, gift, general merchandise, do-it-yourself, lifestyle publications, health and more.
Contact: Hillary Taylor at 203-825-4631 or htaylor@rmidirect.com . [ Back to top ]
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Mailer Tip of the Month: Modeling Opportunities
 This month's tip comes from RMI's Senior VP of Nonprofit Brokerage, Debbie McLain, who talks about Modeling Opportunities.
In spending almost twenty years as one of the best and brightest brokers in the industry, Debbie has extensive experience in modeling for her nonprofit and publishing clients... watch the clip l read the tip [ Back to top ] |
We Have a Winner!
 Congratulations to Holly Wasas from Millard Group, for her superb trivia skills!
She was the one and only contestant who answered the RMI Quiz Question correctly. As promised, she has received a cozy RMI fleece blanket as her prize.
So, what sport did RMI Data & Reporting Analyst, Catherine Ryan, play in high school? The answer: b) Basketball. (If you look closely you'll see she's actually wearing a Connecticut Huskies t-shirt.)
Be on the look out for even more chances to win RMI goodies in the months ahead! [ Back to top ]
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On the blog today: Coincidence? I think not.
 I watched a program called Children of the Mountain on ABC’s 20/20 at the beginning of March. I was so overwhelmed by how little these people live with everyday that I felt compelled to do something. So, I sent an email out to the office saying that if you are doing a little spring cleaning in your closets consider donating them to a clothing drive RMI is sponsoring for our client Christian Appalachian Project. I figured we could get a box or two of clothes to send to their offices... read more [ Back to top ]
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