Wednesday, January 20, 2010

Red Cross SMS appeal for Haiti raises $8M in 2 days

Mobile giving has reached new heights with consumers, according to a January 15th article on mobilemarketer.com. Consumers donated more than $8 million from their mobile phones for Haiti disaster relief. In just over two days last week, the Red Cross’ SMS campaign had seen the largest outpouring of charitable support via text in history. This trumps the previous mobile giving records; $400,000 that was collected via mobile for Katrina in 2005. According to MGive, most of the mobile giving has been from New York (10.6%) and California (15.6%). The amount of mobile donations the Red Cross has seen has made it clear to other nonprofit organizations that this is a channel for them to tap new donors.

Has this phenomenon made you consider putting SMS into your strategy?

Labels: fundraising, sms

posted by Siobhan Caragine at 6:37 AM   0 comments