Tuesday, September 30, 2008

CU does it again

I recently attended the bi-annual campaign planning meeting at Consumers Union and was once again blown away. CU's efforts to include every employee and vendor involved in the process creates amazing efficiency, teamwork and ownership. And listening to their vendors' efforts to improve efficiency, reduce cost, save energy and protect the environment was truly inspiring. I applaud them all.

In other CU news, Consumer Reports Magazine recently launched a new look with their September issue, with a redesigned consumerreports.org due this fall.

Labels: publishing

Friday, September 12, 2008

Darryl: there is life offline

On Tuesday our good friend Darryl Ohrt, from our ad agency, came to our offices to present a staff development session about 10 of the most useful Internet tools.

As always, Darryl wowed us with his extensive knowledge of the Internet and the many tools available. Many of us are trying out new sites like Twitter (tweet me @Tally1) and Delicious. Thought provoking discussions have been occurring around our offices.

Some wonder if the Internet is killing print publications. I think not. As with the 80’s hit, "Video Killed the Radio Star", I believe that both can co-exist.

Many of us use the Internet to receive the fastest most up to date information, but a full in-depth story? I tend not to want to read all that copy on a computer screen. I read the headlines online then the full article in print.

And what about the advertisements? Ads have come so far from a basic black and white to singing and moving double page spreads.

So Darryl, spend a few hours offline and pick up a magazine; I just ordered a gift subscription of Woman's Day Magazine for you. Enjoy.

Labels: Internet, publishing, social media

Friday, December 14, 2007

Self Healing does a self reflection

Dr. Andrew Weil's Self Healing newsletter is launching a redesign on December 17th with its January issue. The new design includes an easy-to-read format, new color theme with each month, a new "Dr. Weil Explains" column, and more coverage on the readers' topics of choice: healthy aging, eating well, preventing disease, staying healthy, herbs and supplements, mind-body wellness, women's health, and alternative therapies.

You can check out the new issue here. Nicely done.

Labels: health, publishing

Wednesday, December 12, 2007

More fun with your iPhone

Second to gaming, the electronic magazine reader Zinio is the one of the most in demand applications for iPhone. Apparently subscribers are offered the service for free, but must access it through the internet on their iPhone.

Hachette Filipacchi Media US is already on board with a number of their titles. I'm not sure yet how this will affect publishers on the whole but it sure is neat if you have and iPhone.

Interesting commentary about it on The Thread.

Labels: mobile, publishing

Friday, November 30, 2007

Foot notes from Nutrition Action

A few weeks back I wrote about the "Second Expert Report on Food, Nutrition, Physical Activity and the Prevention of Cancer: a Global Perspective" published by The American Institute for Cancer Research and the World Cancer Research Fund. This month's issue of the Nutrition Action Healthletter (published by Center for Science in the Public Interest) gives a very in depth review of what those findings are and what they mean. In addition they have an interview with Walter Willett head of the department of nutrition at Harvard School of Health in Boston. This article really boils down the information into a very understandable format. Excellent information.

Tuesday, September 30, 2008

CU does it again

Friday, September 12, 2008

Darryl: there is life offline

Friday, December 14, 2007

Self Healing does a self reflection

Wednesday, December 12, 2007

More fun with your iPhone

Friday, November 30, 2007

Foot notes from Nutrition Action

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