Tuesday, March 4, 2008

Lickable ads. No joke.

Labels: advertising, paper

posted by becky terhaar at 9:48 AM   0 comments

Thursday, November 29, 2007

And now, talking paper

No joke. Michael at News Blog points out a company called Labels that Talk which has developed a software allowing consumers to record a 10 second voice message into a bar code, like the one shown above. When scanned with a cheap scanner, or cell phone with a built in scanner, the message plays back. Target markets are pharmacies and hospitals for use on medicine bottles. I wonder - could there be potential for a new wave of direct mail?

Labels: paper, technology

posted by becky terhaar at 8:18 AM   0 comments