Saturday, January 30, 2010

Is Apple’s iPad going to change the Mobile Market?

After watching the keynote (twice), I am extremely excited about the iPad. I believe it could become a must-have gadget that will do exactly what Apple hopes - bridge the gap between a smart phone and a laptop. As a person who travels with a smart phone and a laptop, an iPad would accomplish multiple needs, and occupy down time with an e-book or publication or a downloaded movie.

But what will it do to mobile marketing? The potential for mobile marketing growth with an iPad seem limitless: The full screen allows for a broader range of messages that would be limited on a smart phone. With wireless and 3G capabilities, and companies and developers quickly designing apps, there will be an app for your every need, and some that you didn’t know you needed. I can just imagine arriving at a new city for a business meeting and receiving an offer for a local restaurant or a taxi company’s promo with a phone number. It could be the next best way to make our personal and professional lives a lot easier, and more profitable.

Labels: mobile marketing

posted by Tally at 9:16 AM   0 comments

Tuesday, April 15, 2008

Mobile marketing for nonprofits

Labels: DMA Nonprofit Federation, fundraising, mobile marketing, nonprofit

posted by martin stein at 12:12 PM   0 comments

Thursday, January 17, 2008

Nonprofits look into “mobile” marketing

DM News online recently posted an article speaking about how member organizations of the DMA Nonprofit Federation were looking into the use of “mobile” marketing as a tool to raise funds for their causes. A test pilot program that will involve a dozen or more nonprofits will be put together next month.

The prevailing thought is that this vehicle may be a way to reach the always sought after and evasive “younger” donors. The hope is that they get involved at a young age and give to the organization for years to come. Apparently there has been some success in Europe with text messaging and raising funds.

It will be curious to see how the test goes. Will the success in Europe translate to the States? Will the recipients of such text messages become annoyed and just delete them without reading (i.e. “junk” messages)? Will the messages get lost amongst the hundreds of other text messages that the youth of America are sending one another on a monthly basis? Will we be seeing the DNT (Do Not Text) legislation start to flow out of our capitals? Will this tool work as well for nonprofits as it would for other types of direct marketers?

We shall find out. One thing is for sure; the Test, Test, Test motto is not just for direct mail anymore.

Labels: fundraising, mobile marketing, nonprofit

posted by Michael Kertelits at 1:45 PM   0 comments