Tuesday, May 20, 2008

RMI's 7th Annual Health Mailer Symposium

The weather was horrible, but for those who attended RMI's 7th Annual Health Mailer Symposium (5.16.08) it was an awesome day. The informal, mailers-only gathering created an excellent forum to exchange ideas and discuss trends which affect each other's businesses.

The symposium is the brainchild of Laura Smith who had the idea to gather publishers of health newsletters together where they could "let their hair down" and pick each others brains. Unlike traditional conferences where the agenda is preset, here the attendees send their anonymous discussion topics to RMI (who acts solely as a facilitator) prior to the event. This way attendees are assured that the content of the day will be pertinent and beneficial.

As a result of the success of this event, RMI has held two symposiums for nonprofit mailers which take place annually in Washington, DC - around the time of the DMA Nonprofit Federation's conference in January.

Labels: health, Health Mailer Symposium

posted by martin stein at 9:04 AM   0 comments

Friday, December 14, 2007

Self Healing does a self reflection

Dr. Andrew Weil's Self Healing newsletter is launching a redesign on December 17th with its January issue. The new design includes an easy-to-read format, new color theme with each month, a new "Dr. Weil Explains" column, and more coverage on the readers' topics of choice: healthy aging, eating well, preventing disease, staying healthy, herbs and supplements, mind-body wellness, women's health, and alternative therapies.

You can check out the new issue here. Nicely done.

Labels: health, publishing

posted by becky terhaar at 2:40 PM   0 comments

Friday, November 30, 2007

Foot notes from Nutrition Action

Labels: health, newsletters, publishing

posted by martin stein at 9:55 AM   0 comments