Monday, June 23, 2008

Mastering the 50+ marketplace

I received a mailing piece today from the DMA on a seminar... Step-by-Step Guide to 50+ Direct Marketing Success and it got me thinking. When I graduated from high school I had the mindset that any parent (or teacher) over the age of 30 was ancient. When I turned 30 I set my goals on early retirement at 50. I thought how strange was it that I thought 30 was ancient?

Now as I get prepared for my 30th high school reunion and edge closer to the big FIVE-Ohhh... and have gotten NO closer to retirement than I was at 30, I wonder what are marketers going to do differently after that 50th b-day that they didn't, or wouldn't, do when I was 30.

My clothing has only changed in the waist size, my hobbies haven't changed, the music I listen to hasn't changed, my disposable income HAS changed - but I'm sure it has for everyone. Yet what are marketers going to do differently for me in two years that they don't now? I may have to skip off to Miami for this seminar and see what I have to look forward to, in the meantime I say marketers should create relationships with the customers and grow (age) with them!

Labels: guest blogger, marketing

posted by Scott R Chilcutt at 6:31 AM   0 comments

Thursday, May 22, 2008

Oil, education, wind and water...

Edmond, OK. Oklahoma ranked somewhere near second in the US in oil and gas production - that doesn't change the fact that gas prices still hover around $3.69 a gallon. Certainly not as bad as many have it, but it still stings.

There are some advantages for our area when oil prices are over $130 a barrel... Enter T Boone Pickens.

Hillary Clinton's plan to address soaring prices at the pump was one option of spreading the wealth. Pickens, founder and chairman of BP Capital Management, has other ideas in mind.

Today, adding to the already over $300 million previously given, T Boone announced that he's giving another $100 million to Oklahoma State University for academics. One of Pickens other companies, Mesa Power, ordered more than 600 wind turbines from GE this month for his $6 billion project announced last year described as the Worlds Largest Wind Farm. Pickens is taking some heat on his hopes to sell 200,000 acre-feet of water from the Ogallala Aquifer under the wind farm to North Texas.

Like Pickens or not, "What we need, now more than ever, are people with large capital who are willing to invest in the infrastructure”, writes a recent blogger. Having some of the OIL profits put back into Education and Alternative Energy projects help ease the pain at the pump a little... but not much!

Labels: guest blogger, oil and gas

posted by Scott R Chilcutt at 8:30 AM   0 comments

Tuesday, May 20, 2008

It's official: Scott Chilcutt thinks we're pretty cool...

At RMI we like to keep things new and exciting - and what better of a way than to have the "Industry Innovator" (and President of Marketing Information Network) join RMI Today as a guest blogger! We asked, he accepted. It's a beautiful thing.

So keep your eyes peeled for posts from the data guru, coming soon!

Labels: guest blogger

posted by becky terhaar at 12:13 PM   0 comments