Happy Earth Day! And Arbor Day! And National Wildlife Week!

Just in case Earth Day isn't enough time to creatively express your appreciation for our environment - no need to fear; festivities are happening all week long!

April 19th kicked off National Wildlife Week (through April 27th), and the NWF is sponsoring clean-ups, events and a Wildlife Watch Program for you to learn about the wildlife in your community.

Arbor Day is also observed on Friday in Connecticut and the Arbor Day Foundation has suggested some great ways to celebrate the day. Some RMI reps are actually planning a trip out to the Arbor Day Foundation headquarters in Nebraska later this week for some special activities. Further details (and pictures) to come.

So do your civil duty - and yourself a favor - by taking some time to step outside this week and appreciate the beautiful weather, and the environment around you.

Great job by DM News and Pitney Bowes on their joint survey on consumer reaction to direct mail and the environmental impact. The take away... consumers clearly want to get direct mail but are confused by the environmental impact it has. Second take away.... we, as an industry must do a better job of making consumers aware of the initiatives already in place to address their concerns. We're losing the PR battle.