Wednesday, June 18, 2008

New CAN-SPAM law affects email opt-outs

Among four new FTC regulations, it is now illegal to request a password, or any other information for that matter, when a recipient attempts to opt-out.

To unsubscribe, the recipient must be able to reply directly to the email or there must be a link in the email that leads directly to the unsubscribe page. The only piece of information that can be required is an email address.

The other three regulations involve address, person and sender definitions. PGiBlog has posted a summary of the revisions and a link to the complete FTC document.

Labels: email

posted by becky terhaar at 11:36 AM   0 comments

Monday, May 19, 2008

VerticalResponse for nonprofits

Becky and Debbie passed this tidbit on to me. A company called VerticalResponse is giving away 10,000 emails/month for FREE to any qualified 501(c) 3.

If you don't have an email piece they will give you the tools to create one. And if you choose to mail over the 10,000 credit? No worries, you'll still get a 15% discount on the excess. I've looked over their website and there's no catch.

If you are a new just sign up, fax back the application and you're ready to go. If you're already a user and not getting the credit, just email nonprofits@verticalresponse.com and request to be part of the program.

Labels: email, nonprofit

posted by martin stein at 10:00 AM   0 comments

Tuesday, March 11, 2008

"Design that Clicks": the takeaways

Labels: email, viral marketing

posted by becky terhaar at 12:11 PM   0 comments

Monday, December 3, 2007

Direct mail is alive and well

As direct marketers we like numbers. Opinions are great but if some one's got hard facts, we'd go with that. This week I've read a number of articles which deal with direct mail. Two of which are opinion pieces detailing how direct mail is a "dinosaur" and the other gives ways we must "re-invent" our industry or we will not be able to compete.

The third is a piece from RRW Consulting written by Nancy Arter. In her article she sites a survey conducted by International Communications Research, which concluded that people prefer receiving things by what else?......Direct mail, over email. This is the same study that Dean Rieck noted in his DMNews article from November 9th. It's full of percentages and statistics to back up its claims.

So for those hoping direct mail goes away... The report of our untimely demise is greatly exaggerated.

Labels: direct mail, email, marketing

posted by martin stein at 9:03 AM   0 comments

Tuesday, October 23, 2007

Wise tips for e-mail marketers

Vertical Response's Email Marketing Blog had a great post today about how to best use images in your email promotions. Sometimes less is more.

Labels: email, marketing

posted by becky terhaar at 2:00 PM   0 comments

Tuesday, October 2, 2007

Best day to email

Labels: email

posted by martin stein at 5:38 AM   0 comments