Tuesday, November 18, 2008

Connie Awards

This past Thursday, Rich Leary and I attended the National Wildlife Federation's National Conservation Achievement Awards and Dinner - known informally as the “Connie Awards.” The night went to honoring those individuals and organizations that have made outstanding contributions to protecting wildlife through education, advocacy and on-the-ground conservation.

The evening was held at the prestigious Mayflower Hotel. The MC of the evening was the energetic and charismatic Jack Hanna. He was assisted by several of his furry and scaly friends. Personally, I prefer the furry but all were entertaining in their own non-threatening way.

It was a wonderful evening that turned this young marketer from an observer to an activist. Those attendees and honorees made compelling comments regarding the future of our planet and seeing those animals directly affected tugged at my heart strings. Isn’t it true how people have a tendency to disregard things if it doesn’t directly affect them or if they don’t see it for themselves? Well, I am here to tell you that I saw all I needed to see and heard all I needed to hear to realize that if we, or our children, don’t do something to help reverse the effects of what we have already done, then we are just sitting back letting our planet die right before our eyes. Now I am not one to wag my finger in anyone’s face but I hope that if anything, this blog makes you think. It’s a step in the right direction.

PS: The picture above is of me and the lovely Martina White from NWF.

Labels: client, NWF

Thursday, October 2, 2008

Alliance for Pediatric Quality recognizes CFF

What an honor it is to work with Cystic Fibrosis Foundation. CFF was just selected by the Alliance for Pediatric Quality “as a program of excellence because of its impact on improving the quality and length of life for children with cystic fibrosis”.

You may not hear about CFF as much as I do but they are constantly in the news for breakthroughs in research, clinical trials of new drugs, and developing new treatments and programs for treating cystic fibrosis. The organization has also been highlighted for their unique business model of funding development and testing of new drugs, and for their amazing efficiency and fiscal responsibility.

CFF is truly an inspiring organization and RMI is honored to help them in their fight against cystic fibrosis!

Labels: client, nonprofit

Wednesday, July 30, 2008

Congratulations to the VFW

For over 10 years the VFW has been lobbying to improve the GI Bill with benefits updates for the men and women who serve in our armed forces, and their families. On June 30, 2008 the new GI Bill was signed into law. Similarly, it was the VFW whose efforts put forth the first GI Bill in 1944.

Thanks to the dedication of the VFW and to the members of Congress who made this a reality.

Labels: client

Monday, July 28, 2008

List of the Year Winners

Circulation Management and SRDS have inaugurated a new award. Based on Effective Performance, Selection/Segmentation, and Efficient Performance, subscriber lists were rated and awarded marks from 1 (low) to 5 (highest). They were then broken down into categories, Consumer Lists, Non-Magazine, Consumer Magazine, B-to-B Non-magazine, and B-to-B Magazine Lists with one list being awarded Grand List Winner.

RMI would like to congratulate Time Inc. Corporate Database, Nutrition Action Healthletter, and Mayo Clinic Health Letter for placing in the top 7 in the Consumer List, Non Magazine category. They fulfill all the criteria used to judge the winners; provide high response rates, allows for robust segmentation and conversion rate within budget. It is an honor to represent these wonderful companies and their lists.

Kudos also to our friends at StayWell Consumer Publishing, marketers of the Harvard Health Publications Masterfile which won top honors of Grand List.

Labels: client

Friday, May 30, 2008

Hats off to Consumers Union

If you haven’t seen the article in this month’s Target Magazine yet, you have to check it out. It explains how Consumers Union has made “going green” a top priority. And they’re not only helping the environment, they’re saving money! I can personally vouch for the team effort referred to in the article, having been of part of the seasonal strategic meeting. It’s just like we always tell our clients…we want to be part of your team!

Meta Brophy and CU should be very proud (as I am to be a part of it!)

Labels: client, green

Monday, May 5, 2008

Debbie & Justine spend some time in the trees

Last weekend Debbie and Justine (the ladies of our ADF account team) took an adventurous journey to Nebraska where they spent two whole days with the Arbor Day Foundation crew celebrating National Arbor Day (and doing really important, highly confidential executive things which we don't talk about).

Of all the special outdoor activities they offered, these gutsy ladies favored the Canopy Tree House, which features a climb 50 feet above the forest floor to look over the Arbor Day Farm orchards, hazelnut fields, Lied Lodge, and natural sanctuary. Their least favorite? They opted for more grounded entertainment when they were asked to put on a harness and learn how trim branches while hanging among the tree limbs. They decided to leave that to the professionals; they'll take care of the direct marketing instead.

Tuesday, November 18, 2008

Connie Awards

Thursday, October 2, 2008

Alliance for Pediatric Quality recognizes CFF

Wednesday, July 30, 2008

Congratulations to the VFW

Monday, July 28, 2008

List of the Year Winners

Friday, May 30, 2008

Hats off to Consumers Union

Monday, May 5, 2008

Debbie & Justine spend some time in the trees

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