Wednesday, October 22, 2008

Bus ads just got smarter

In NYC, the MTA is now testing digital ad screens, by Titan Worldwide, on the sides of buses running the M23 route. Each sign is embedded with GPS technology that changes the ad according to zip-code, neighborhood, time of day, demographic and ethnicity.

According the NY Post "the screens can show an ad for Saks Fifth Avenue while in Manhattan and change to Target in Brooklyn. The ads can even change languages according to the ethnicity of a neighborhood."

Consumers are already complaining about how invasive the very bright ads are, but if the test is a success, we can expect to see 200 buses with them by 1st quarter 2009.

Labels: advertising

posted by becky terhaar at 6:27 AM   0 comments

Tuesday, March 18, 2008

And while we're on the ad subject....

Who out there hasn't at least looked at the Sobe Life Water in their local deli since the Super Bowl ad with the dancing lizards was aired? The "Thrillicious" video features a troop of multicolored iguanas complete with all the moves of Michael Jackson's back up dancers and one even bedazzled with "grills" on its teeth. The human female dancer is superfluous.

I wonder if the Thriller CD has seen a boost in sales since the ad aired?

Labels: advertising, video

posted by martin stein at 8:23 AM   0 comments

Tuesday, March 4, 2008

Lickable ads. No joke.

Labels: advertising, paper

posted by becky terhaar at 9:48 AM   0 comments

Wednesday, September 26, 2007

What's not to like about ad people?

Americans don't "respect ad people"? What exactly does that mean? In a DM News online article by Giselle Abramovich (9/25/07), the author cites a J. Walter Thompson study which asked less than 1000 Americans about their perception of advertising people. According to the study, only 14 percent had a positive opinion of ad people. It is interesting to note that 31 percent of this population view ad people as a "necessary good", which is just above politicians and car salesmen.

In contrast to that, a new website called FireBrandTV.com is being launched. It is basically a TV channel and website devoted almost entirely to ads. Couple this with YouTube.com's most heavily watched posts which are... none other than ads.

If Americans don't like ad people they sure like what they produce.

Labels: advertising, commercials, viral marketing

posted by Martin Stein at 12:13 PM   0 comments