Tuesday, January 15, 2008

DMA reports increased ROI for nonprofits

In making my daily trek through Direct Newsline today, an article that spoke about nonprofits and their forecasted spending on DM over the next several years caught my attention.

The great news, in my eyes, was the positive ROI that nonprofits reported receiving in 2007 ($14.47 for every $1 spent). One would think that figure would be printed on the front page of every DM periodical.

The unexplainable is where that return is being spent. Apparently it is not on hiring more staff, because according to the article, employment in the nonprofit sector that is driven by direct marketing is expected to decrease by 1.4% by 2012.

I presume that the increased returns are being spent on programs for the non profits’ constituents. As a broker, I could dream that some of those increased funds would be spent on doing more acquisition, hint…hint.

Labels: nonprofit, ROI

posted by Michael Kertelits at 8:55 AM   0 comments