Wednesday, March 19, 2008

A nice DMCNY event

Last week the Direct Marketing Club of New York hosted one of their monthly luncheons. The centerpiece of the day was a presentation by the DMA's staff: Jerry Cerasale, Patricia Kachura, Alan Kuritsky and Terri L. Bartlett. For those of us who regularly attend DMA meetings much of the information was a repeat. But there were a few nuggets to take away:

+ Alan Kuritsky reported that the Direct Marketing industry's overall revenue will show a modest growth again in 2008. It is expected that as the gas prices go up, DM/email will also increase in growth.

+ Jerry Cerasale stressed the importance of adopting the DMA's guidelines on Commitment to Consumer Choice (CCC). He warned against allowing a "third party to take control over your customers". Adding that we want to avoid the "leave me alone" feeling by over mailing to consumers.

+ Patricia Kachura highlighted the progress of the DMA's efforts and marketers in general, siting many interesting fact about how much is saved by utilizing direct mail.

A good question was raised by an audience participant; is there anything the DMA will be doing to go directly to the consumer to educate them about Green 15 and CCC? The answer appears to be what I blogged about a while ago. The DMA is putting the responsibility of educating the public on the members' plates. If an opportunity arises for some one to address the issues in a public forum they will, but no campaign is planned......too bad.

In any event I urge you all to go to the DMA's website and download the information on Green 15 and CCC. Some very good talking points for us all to be aware of.

Labels: DMA, DMCNY, green

posted by martin stein at 7:35 AM   0 comments