According to this Huffington Post article, the answer is yes. The Stop Online Piracy Act (SOPA), a bill that seeks to put an end to selling pirated or counterfeit goods. Websites accused of copyright infringement could get shut down. No trial. No traditional court hearing, to which nonprofits wouldn’t be protected from.
Experts say that these bills may enforce costs and censorship that are overwhelming, as well as hurt online visibility. Content that could potentially be cited under SOPA includes infringing-looking links, according to AmericanCensorship.org, which would lead to blocked web traffic and ad revenue.
The real impact for nonprofits may come in the way of donations. SOPA would block the DNS servers of sites deemed “suspicious.” These servers translate .com domains into IP addresses, altering the DNS servers could directly affect a nonprofit's donation process, as interfering with the servers would make the sites subject to identity theft and cyber attacks, according to Public Knowledge.
David Mizejewski of National Wildlife Federation was on NBC’s Today Show’s “Call of the Wild” segment recently with a few of his wild friends: a tiger cub, binturong (They smell like popcorn!), a reticulated python, and a baboon. David “teaches the American public how to help wildlife and connect with nature in their own neighborhoods and beyond.”
The only time of year anyone wants to see commercials is fast approaching, Super Bowl Sunday; a day when some of us (ok, maybe just me) care more about the advertising and less about who scored a touchdown. But what about the other 364 days in the TV watching year?
As a viewer, when a program fades to black, and those production-paying advertisements come on, I take those 3 minutes of commercials to go do something else. Or I just fast-forward what I’ve recorded on my DVR. Sure, sometimes there’s a well-placed brand soda being consumed by 3 celebrity judges, or other subtle product placement in a movie I’m watching that I can’t avoid, so what is an advertiser to do? How do they target an audience that’s mostly disinterested?
Enter Samsung AdHub. Samsung has just launched its advertising platform, the Samsung AdHub for their Smart TVs at the Consumer Electronics Show. “By leveraging Samsung Electronics’ market-leading portfolio of digital devices and service Samsung AdHub plans to enable companies to promote their products, services and brands across all consumer touch-points. End users will soon be able to experience a holistic advertising journey to match their daily lives of n-screen convergence.” AdHub will offer publishers and brands the opportunity to deliver their content through video, 3D, and interactive advertisements using the Smart TV interface.
A new Journal of Consumer Research study finds that consumers are more likely to identify with a brand’s ads when it is placed next to personal information on their Facebook pages. In addition, the higher the Facebook user’s self-esteem, the more positive his or her attitudes are likely to be toward the brand, if the user feels the ad relates to them.
The concept is known as “implicit self-referencing.” It is the positive feelings a person with high self-esteem encounters when viewing their Facebook page, potentially translating into an affirmative experience with the brands placed near the personal information on that page, when brand concepts tie into the consumer’s self-concepts.
Study author, Andrew W. Perkins stated in a press release: “Consumers are increasingly comfortable posting a wealth of personal information online, and such digital extroversion certainly creates opportunities for marketers to effectively target and embed their appeals.”
Rather than add to the overabundance of resolution-focused blog posts on the Internet this week (I just can’t stomach another one!), we thought we’d reserve this space to highlight some of our milestones and accomplishments from the past year. What have we been up to? How have we grown? Who do we represent? We’ll get you up to speed – albeit with a little harmless self-promotion.
In 2011, we…
Welcomed some exciting new clients who’ve enlisted us for List Brokerage, Management and Alternative Media services:
Engaged in partnerships with two innovative, up-and-coming companies, bringing our clients additional multichannel marketing services:
Did you know that you probably have an overabundance of unread messages on your Facebook account? “No,” you say, “Facebook notifies me when I have a message.” Well, as it turns out, not so much.
Just like the TV show Lost, Facebook has been deeming your messages as “Others.” So who are these “Others?” Well, much to some Facebook users’ chagrin, important messages about interviews, job offers, performances, family members trying to reconnect, contest prizes, and much more grim messages about illnesses or even death have been deemed “Other,” meaning no notifications were ever received from brand or friend alike.
So how can you prevent your messages from being banned to the island of “Others?” Well, there’s no one click fix, but you can check your “Other Folder” regularly to make sure you aren’t missing anything important. To restore a message to your inbox, open the message you want to rescue, then open the "actions" dropdown menu and select "move to messages."
There, I just saved you from the proverbial smoke monster.
Ad agency, The Monkeys came up with a brilliant direct marketing campaign for an IKEA megastore in Australia. The approach? Target the company’s customers for a hiring campaign by inserting a set of “career instructions” into their flat-pack products at other IKEA locations. The campaign targeted fans of the store and used their own products to distribute the materials—a la a package insert program. The result? It reached a huge audience. 4285 job applications were received, resulting in the employment of 280 new staff members, all without having to pay for postage or media. Check out the video below!
Further testament that alternative media is a viable medium. Proceed with caution: Shameless plug fast approaching…
Branding isn’t just about getting your target market to choose you over your competitors; it’s about getting your prospects to see you as the one that will provide solutions to their concerns. The one that delivers on their promises, is committed to their customers, and cares about the people they work with. In her article, “Brand Matters: Pass ‘The Mayo Effect,’” author Andrea Syverson says, “Creating word-of-mouth ‘buzz worthiness’ through customer-centric experiences is at the heart of all memorable branding.” She shares her family’s personal experience with the Mayo Clinic in a FundRaising Success article, called ‘The Mayo Effect’.