Tuesday, January 24, 2012

Could SOPA have an impact on Nonprofits?

Labels: censorship, Internet, nonprofit, SOPA

posted by Becky Terhaar at 4:01 PM   0 comments

Friday, January 13, 2012

NWF visits NBC’s Today Show

David Mizejewski of National Wildlife Federation was on NBC’s Today Show’s “Call of the Wild” segment recently with a few of his wild friends: a tiger cub, binturong (They smell like popcorn!), a reticulated python, and a baboon. David “teaches the American public how to help wildlife and connect with nature in their own neighborhoods and beyond.”

Check out NWF’s Youtube Channel for more “wild” videos!

(Posted by: Diana Fitzgerald, Marketing Assistant)

Labels: NWF, Television, YouTube

posted by Becky Terhaar at 9:16 AM   0 comments

Tuesday, January 10, 2012

Samsung Launches N-Screen Advertising

The only time of year anyone wants to see commercials is fast approaching, Super Bowl Sunday; a day when some of us (ok, maybe just me) care more about the advertising and less about who scored a touchdown.  But what about the other 364 days in the TV watching year?

As a viewer, when a program fades to black, and those production-paying advertisements come on, I take those 3 minutes of commercials to go do something else.  Or I just fast-forward what I’ve recorded on my DVR. Sure, sometimes there’s a well-placed brand soda being consumed by 3 celebrity judges, or other subtle product placement in a movie I’m watching that I can’t avoid, so what is an advertiser to do? How do they target an audience that’s mostly disinterested?

Enter Samsung AdHub. Samsung has just launched its advertising platform, the Samsung AdHub for their Smart TVs at the Consumer Electronics Show. “By leveraging Samsung Electronics’ market-leading portfolio of digital devices and service Samsung AdHub plans to enable companies to promote their products, services and brands across all consumer touch-points. End users will soon be able to experience a holistic advertising journey to match their daily lives of n-screen convergence.” AdHub will offer publishers and brands the opportunity to deliver their content through video, 3D, and interactive advertisements using the Smart TV interface.

(Posted by: Diana Fitzgerald, Marketing Assistant)

Labels: advertising, commercials

posted by Becky Terhaar at 4:36 PM   0 comments

Friday, January 6, 2012

Facebook users that Like themselves Like ads

A new Journal of Consumer Research study finds that consumers are more likely to identify with a brand’s ads when it is placed next to personal information on their Facebook pages.  In addition, the higher the Facebook user’s self-esteem, the more positive his or her attitudes are likely to be toward the brand, if the user feels the ad relates to them.

The concept is known as “implicit self-referencing.” It is the positive feelings a person with high self-esteem encounters when viewing their Facebook page, potentially translating into an affirmative experience with the brands placed near the personal information on that page, when brand concepts tie into the consumer’s self-concepts.

Study author, Andrew W. Perkins stated in a press release: “Consumers are increasingly comfortable posting a wealth of personal information online, and such digital extroversion certainly creates opportunities for marketers to effectively target and embed their appeals.”

(Posted by: Diana Fitzgerald, Marketing Assistant)

Labels: advertising, Facebook, social media

posted by Becky Terhaar at 12:26 PM   0 comments

2011: Year in Review

Welcomed some exciting new clients who’ve enlisted us for List Brokerage, Management and Alternative Media services:













Engaged in partnerships with two innovative, up-and-coming companies, bringing our clients additional multichannel marketing services:







Hosted two smashing cocktail parties. One at the AVA Lounge in NYC during the All For One Marketing Summit (formerly DM Days):

















And one at Sam’s at Louis Pier in Boston during the DMA*11 Annual Conference:















We celebrated the 5th anniversary of our annual Nonprofit Mailer Symposium at the Willard InterContinental Hotel in Washington, DC:















And the 10th anniversary of our Health Mailer Symposium at the Tamarack Country Club in Greenwich, CT.

We rolled up our sleeves and did a bit of grass roots fundraising to contribute to the good work of some of our amazing nonprofit clients: CARE, Cystic Fibrosis Foundation, VFW, Christian Appalachian Project, and AICR:

























We grew our RMI family by welcoming the return of two team members (Thea Elliott, Courtney Kowcheris), the addition of five more employees (Rob Kenny, Len Zargo, Sarah Hall Petruzzelli, Diana Fitzgerald, Sara Byron),…
















And two beautiful baby boys: Chase Terhaar and Noah Tenreiro:
















Needless to say, it’s been a busy year. Thanks to all of our clients for keeping us on our toes, and all of our employees for your phenomenal support. Here’s to another great year in 2012. Cheers!

Labels: clients, conference, employees, fundra, Health Mailer Symposium, multichannel marketing, nonprofit, Nonprofit Mailer Symposium, publishing

posted by Becky Terhaar at 9:36 AM   0 comments

Wednesday, January 4, 2012

Facebook and the Mystery Inbox

Did you know that you probably have an overabundance of unread messages on your Facebook account? “No,” you say, “Facebook notifies me when I have a message.” Well, as it turns out, not so much.
Just like the TV show Lost, Facebook has been deeming your messages as “Others.”  So who are these “Others?” Well, much to some Facebook users’ chagrin, important messages about interviews, job offers, performances, family members trying to reconnect, contest prizes, and much more grim messages about illnesses or even death have been deemed “Other,” meaning no notifications were ever received from brand or friend alike.

So how can you prevent your messages from being banned to the island of “Others?” Well, there’s no one click fix, but you can check your “Other Folder” regularly to make sure you aren’t missing anything important. To restore a message to your inbox, open the message you want to rescue, then open the "actions" dropdown menu and select "move to messages."

There, I just saved you from the proverbial smoke monster.

(Posted by: Diana Fitzgerald, Marketing Assistant)

Labels: Facebook, social media

posted by Becky Terhaar at 4:36 PM   0 comments

IKEA Thinks Inside the Box

Ad agency, The Monkeys came up with a brilliant direct marketing campaign for an IKEA megastore in Australia. The approach? Target the company’s customers for a hiring campaign by inserting a set of “career instructions” into their flat-pack products at other IKEA locations. The campaign targeted fans of the store and used their own products to distribute the materials—a la a package insert program. The result? It reached a huge audience. 4285 job applications were received, resulting in the employment of 280 new staff members, all without having to pay for postage or media. Check out the video below!


Further testament that alternative media is a viable medium. Proceed with caution: Shameless plug fast approaching…

Want to learn more about how to start your own alternative media program to generate additional revenue? Ask our experts!

(Posted by: Diana Fitzgerald, Marketing Assistant)

Labels: alternative media, package insert program, PIP

posted by Becky Terhaar at 4:34 PM   0 comments

What’s in a Brand?

Branding isn’t just about getting your target market to choose you over your competitors; it’s about getting your prospects to see you as the one that will provide solutions to their concerns. The one that delivers on their promises, is committed to their customers, and cares about the people they work with. In her article, “Brand Matters: Pass ‘The Mayo Effect,’” author Andrea Syverson says, “Creating word-of-mouth ‘buzz worthiness’ through customer-centric experiences is at the heart of all memorable branding.” She shares her family’s personal experience with the Mayo Clinic in a FundRaising Success article, called ‘The Mayo Effect’.

Read more »

Labels: branding, client

posted by Becky Terhaar at 9:06 AM   0 comments