Tuesday, January 10, 2012
Samsung Launches N-Screen Advertising
The only time of year anyone wants to see commercials is fast approaching, Super Bowl Sunday; a day when some of us (ok, maybe just me) care more about the advertising and less about who scored a touchdown. But what about the other 364 days in the TV watching year?
As a viewer, when a program fades to black, and those production-paying advertisements come on, I take those 3 minutes of commercials to go do something else. Or I just fast-forward what I’ve recorded on my DVR. Sure, sometimes there’s a well-placed brand soda being consumed by 3 celebrity judges, or other
subtle product placement in a movie I’m watching that I can’t avoid, so what is an advertiser to do? How do they target an audience that’s mostly disinterested?
Enter Samsung AdHub. Samsung has just launched its advertising platform, the
Samsung AdHub for their Smart TVs at the Consumer Electronics Show. “By leveraging Samsung Electronics’ market-leading portfolio of digital devices and service Samsung AdHub plans to enable companies to promote their products, services and brands across all consumer touch-points. End users will soon be able to experience a holistic advertising journey to match their daily lives of n-screen convergence.” AdHub will offer publishers and brands the opportunity to deliver their content through video, 3D, and interactive advertisements using the Smart TV interface.
(Posted by: Diana Fitzgerald, Marketing Assistant)
Labels: advertising, commercials
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