Thursday, February 4, 2010
The Taste of a New Generation
Saw an article on the Yahoo web site about a new tactic that the beverage giant Pepsi is taking this year in regards to Super Bowl advertising. They are not going to do it. That’s right; they have decided it is in their best interest to allocate this money toward launching a $20 million grant campaign, which will be distributed through social media channels.
The grant money will go to projects that cover six categories: including health, arts, culture, the planet, education, food and shelter. People will go to
http://www.refresheverything.com/ to vote on worthy appeals and suggest other projects that may deserve the money.
Folks from Pepsi are buying in hook, line and sinker that the use of social media will spark a long-term movement instead of a few days of buzz like they get over a commercial seen during the big game. Time will only tell whether they are getting a better bang for their buck, but Pepsi is really trying to tap into the “tastes” of today’s generation.
Labels: social media
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