Wednesday, January 20, 2010
Red Cross SMS appeal for Haiti raises $8M in 2 days
Mobile giving has reached new heights with consumers, according to a January 15th article on
mobilemarketer.com. Consumers donated more than $8 million from their mobile phones for Haiti disaster relief. In just over two days last week, the Red Cross’ SMS campaign had seen the largest outpouring of charitable support via text in history. This trumps the previous mobile giving records; $400,000 that was collected via mobile for Katrina in 2005. According to
MGive, most of the mobile giving has been from New York (10.6%) and California (15.6%). The amount of mobile donations the Red Cross has seen has made it clear to other nonprofit organizations that this is a channel for them to tap new donors.
Has this phenomenon made you consider putting SMS into your strategy?
Labels: fundraising, sms
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