Monday, December 28, 2009

You never know when a concert will take place!

An impromptu concert started in the RMI accounting department on Christmas Eve. Bryan Sih (our temp/high school senior) brought in his guitar to recreate the “Let it Snow” holiday card. Lead singer Lisa Davis is backed up by Kathy Duggan-Josephs, Debbie McLain, Tally Maffucci and Kathy Englund. Debbie Mclain proved to be the one with all the words, Aidan Howell (Alison Howell’s son) is the one showing no interest in the adults making fools of themselves. Enjoy!

I can not wait for the New Years Eve Auld Lang Syne Sing-a-long!

Labels: holiday, video

posted by Tally at 9:47 AM   0 comments

Wednesday, December 16, 2009

DM Days to become Digital Marketing Days

Labels: conference, digital marketing, DMDays

posted by becky terhaar at 11:52 AM   0 comments

Tuesday, December 15, 2009

RMI Celebrates 2009

Labels: holiday, RMI

posted by katie geraci at 7:57 AM   0 comments

Monday, December 14, 2009

Why magazines won't die

Maria Rodale, CEO and Chairman of Rodale Inc, posted a really great article on 12/10/09 in FolioMagazine.com about why she thinks magazines won’t die. She talks about which magazines she chooses to read, and why - and I can relate. I want a magazine to sit back and relax with, and I’d much rather it be one that is going to give me a great experience and surprise me with information, pictures and more throughout the entire issue. Maria references Garden & Gun as one of her favorite magazines when it comes to getting a really entertaining reading experience. I agree (although I may be little biased here because I have been working on the Garden & Gun file for about a year).

When I was first introduced to Garden & Gun I was a little skeptical about how the marketplace would react to the title; Garden & Gun. Garden & Gun is a southern lifestyle magazine that covers so much - from the sportsman’s side of things, to the beautiful landscape, and gardens of the south. After getting to know the magazine more and seeing how it has grown since the launch, and the positive reaction from the marketplace and readers, I have also become a big fan. From the lovely photos of places and people, the articles on art, antiques, wine, recipes, gardens and more, this magazine is very intriguing and is a great experience to read it. This is one of those magazines that does it right and you save and leave on your coffee table to read again.

Personally, I don’t think we have seen the last of magazines shutting down but there are so many that are doing it right and continue to grow utilizing all the media channels successfully – including print. So while there are other magazines I prefer to read online or get a digital version, there is still a handful that I won’t stop getting through the mail because of the quality of the content and the experience it gives you that you don’t get online.

Labels: client, magazine, print

posted by Cyndi Lee at 1:46 PM   0 comments

Wednesday, December 9, 2009

HVDMA holiday party hits a high note

The Hudson Valley DMA celebrated the holidays this year at the Tamarack Country Club in Greenwich, CT on December 4th. DMers came out in record numbers to network, share holiday cheer, support the accomplishments of their collegues and to award this year’s Laura L. Smith Scholarship honorees. This year's recipients were two very deserving candidates, Kaitlin Gallucci and Catherine Philip of the Pace University graduate program in Interactive and Direct Marketing, at the Lubin School of Business. Each received a $1,500 award from the HVDMA’s Laura L. Smith Scholarship Fund, as the IDM program director Harvey Markowitz looked proudly on. As for the RMI attendees, it was wonderful for us to hear the awards now presented in our friend's name.

The 2009 Silent Auction was also great success, with 20 companies donating exciting items ranging from gourmet baskets and fine wine selections to spa offerings and a World Yacht Cruise. Auction proceeds support the scholarship fund and the HVDMA mission to provide quality education to the direct marketing industry. A complete listing of donors is available online at www.HVDMA.org/events.

Labels: HVDMA, Scholarship

posted by Hillary Taylor at 1:31 PM   0 comments

Tuesday, December 8, 2009

Yes, my friends. Catalog distribution is on the rise.

Labels: catalogs, direct mail, retail

posted by Kathy Duggan-Josephs at 12:18 PM   0 comments

Friday, December 4, 2009

Get warm & fuzzy with the Pink Glove Dance

What a great way to start a Friday... Our Kathy Duggan-Josephs forwarded me an email this morning. One of those where she got it from a friend who got it from a friend, which probably has a poem and a picture of a puppy in it. But instead, I found this message and an awesome fundraising and awareness video for breast cancer:

Go Pink!

Our daughter-in-law, Emily Somers, created, directed and choreographed this in Portland last week for her Medline glove division as a fundraiser for breast cancer awareness. This was all her idea to help promote their new pink gloves. I don't know how she got so many employees, doctors and patients to participate, but it started to really catch on and they all had a lot of fun doing it.

When the video gets 1 million hits, Medline will be making a huge contribution to the hospital, as well as offering free mammograms for the community. Please check it out. It's an easy and great way to donate to a wonderful cause, and who hasn't been touched by breast cancer?

Ann Somers

http://www.youtube.com/watch?v=OEdVfyt-mLw

Hope you enjoy it as much as I did. Go pink!

Labels: fundraising, nonprofit, video

posted by becky terhaar at 6:53 AM   0 comments