Twitter announced on Friday that it has teamed up with San Francisco based vineyard, Crushpad, in a fundraising initiative to benefit local nonprofit organization, Room to Read.
The project, called The Fledgling Initiative, is producing two wines - Fledgling Chardonnay and Fledgling Pinot Noir. The bottles sell for $20 each, with $5 of the proceeds going towards Room to Read.
What a great concept. Who better to promote the project than a social media giant like Twitter...