Monday, December 14, 2009
Why magazines won't die
Maria Rodale, CEO and Chairman of Rodale Inc, posted a really great article on 12/10/09 in FolioMagazine.com about why she thinks
magazines won’t die. She talks about which magazines she chooses to read, and why - and I can relate. I want a magazine to sit back and relax with, and I’d much rather it be one that is going to give me a great experience and surprise me with information, pictures and more throughout the entire issue. Maria references Garden & Gun as one of her favorite magazines when it comes to getting a really entertaining reading experience. I agree (although I may be little biased here because I have been working on the Garden & Gun file for about a year).
When I was first introduced to Garden & Gun I was a little skeptical about how the marketplace would react to the title; Garden & Gun.
Garden & Gun is a southern lifestyle magazine that covers so much - from the sportsman’s side of things, to the beautiful landscape, and gardens of the south. After getting to know the magazine more and seeing how it has grown since the launch, and the positive reaction from the marketplace and readers, I have also become a big fan. From the lovely photos of places and people, the articles on art, antiques, wine, recipes, gardens and more, this magazine is very intriguing and is a great experience to read it. This is one of those magazines that does it right and you save and leave on your coffee table to read again.
Personally, I don’t think we have seen the last of magazines shutting down but there are so many that are doing it right and continue to grow utilizing all the media channels successfully – including print. So while there are other magazines I prefer to read online or get a digital version, there is still a handful that I won’t stop getting through the mail because of the quality of the content and the experience it gives you that you don’t get online.
Labels: client, magazine, print
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