Friday, October 9, 2009
Modern Masters of Social Media
We attended an outstanding program presented by the HVDMA on Wednesday at the Fairview Country Club in Greenwich: Meet the Modern Masters of Social Media. (Kudos to our Hillary Taylor for helping orchestrate the event!)
We were treated to 3 very entertaining social media success stories from industry experts.
Ken from Green Mountain Coffee Roasters gave an overview of the various social media channels they are using as “listening” channels. His advice was to pay attention to what is being said about your company and be sure to react to both good and bad.
Valorie from a creative consulting company shared the success stories of Bigelow Tea across Facebook, Twitter, their own blogs, etc. She pointed out the importance of being “real” in your use of these social media channels.
Darryl, our advertising and social media genius, explained how they have learned to use social networking to stay ahead of the competition. They started blogging before it was even a word, and now their blog gets over 3,000 hits a day.
With the roadblocks the USPS keeps putting in front of mailers, there is no reason not to wholeheartedly embrace social networking. There is an investment in time and expertise, but the return can be impressive.
Labels: employees, HVDMA, social media
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