Thursday, October 15, 2009
Did you know fewer magazines folded in 2009 compared to the past two years?
I was surprised to read this. Every day we come into work and read about more titles shutting down and you question what is happening to the magazine business. They are not going away that’s for sure, a matter of fact there are fewer titles in 2009 that shut down versus prior years.
According to an
article Foliomag.com published Tuesday, 383 titles shuttered in 2009. This trend seems to be slowing down compared to prior years. We saw 613 titles shut down in the same period in ‘08 and 643 in ’07. Does this mean the bleeding is coming to an end? We can only hope.
We may have seen so many large and small titles go away but new magazines continue to launch. It is reported that 259 titles launched in 2009 so far and in 3rd quarter alone 72 titles launched.
Regional magazines topped the list with 15 launches, but also folded the most with 31 titles. Both business and lifestyle categories also declined, folding 14 and 13 titles each.
Popular launches fall in the following categories; food with 14 new titles; health & fitness 13 and home related 13.
Labels: publishing
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