Wednesday, September 2, 2009
Direct mail: now good for foreign relations too
The USPS potentially may be directly delivering mail to Cuba after a near 50 year hiatus, this
according to a story by the Associated Press. It looks like an attempt is being made by the Obama administration to bring back mail delivery from the U.S. to the communist island nation. Since 1963, all mail to and from Cuba has gone through a third country.
Talks are scheduled to resume later this month in hopes of changing that. It is all an attempt to ease tensions between the two nations. Discussions will also take place on the issue of legal immigration from Cuba to the United States.
Seems as the Cuban government has been sensitive over what types of materials might be sent to the island nation from the U.S. I am not quite sure how a Land’s End catalog, or an offer from Gevalia could be deemed sensitive, but then again, I guess that is why I am a list broker and not the head of a communist country.
In all seriousness, these types of conversations can only bring good things to both nations. You have to learn to walk before you run, and that begins with a few simple steps. Perhaps, opening up of mail delivery is that first little step. It also wouldn’t hurt some marketers in opening up a new audience to their wares and services ☺.
Labels: direct mail, international
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