Monday, August 3, 2009
Where does your magazine rank in subscription price?
In the August 3rd edition of Advertising Age there was an article on
The 10 Cheapest Magazine Subscriptions Today and the ten most expensive. The article listed two of RMI's clients:
Woman's Day, ranking #6 on the cheapest list, and
Garden & Gun, #2 on the most expensive list.
It is interesting to see and read the philosophy from the publishers about their introductory offers and subscription rates. Since both lists (the cheapest and the most expensive) have very successful magazines on them, it leads one to the conclusion that there is no rule-of-thumb in subscription pricing.
Labels: publishers, subscriptions
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