S.I. has thought of a great way to boost their younger demographics. They are giving away a copy of Madden NFL 10 with a $50, 28 issue subscription. Subscribers actually save $10 this way if they were planning on buying the game anyway.

There are restrictions if you cancel, like you have to return the game and bonuses - and if you don't, they will deduct a $26 handling fee from the refund. But you could turn around and sell the game for more so there's no down side.

Always thinking...