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Thursday, August 13, 2009

It's not "junk" if you want it.



What? A slow news day at MSN.com? Do we have to read more dribble about how direct mail is polluting our landfills and angering consumers? 41 Pounds, donotmail.org etc. It's all the same message. But what about water bottles? How about prescription bottles... yogurt containers... pudding containers, toy and microwavable food packaging?

Most importantly, direct mail works. If it didn't mailers wouldn't mail. So somewhere out there, there are loads of people who respond to mail and want to get it. Why punish them?

Secondly, if these writers would do just a little more research they would find out that mail volume has decreased over the past two years... 2.4 billion dollars in lost revenue to the post office. And the reason you're only getting 1.5 pieces of letter type mail is because more and more people get bills etc via email lately to avoid higher postage rates set by the USPS.

It's time for these anti mail organizations to move on to other topics. Like packaging.

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