Thursday, August 13, 2009
Check please! Pairing nonprofits with restaurant chains
Salvation Army around the holidays, The Jimmy Fund at grocery stores, donations at online checkouts - asking for money at a time when consumers are already purchasing for themselves (or others) is obviously a successful fundraising tactic.
I had an idea while getting ready for work this morning that I think would be a knock out. A partnership between a nonprofit organization (Food For The Poor would be perfect!) and a restaurant chain (Chili's, Outback, Olive Garden etc) to strategically place a $1 appeal directly on the bill ala the mock-up below...
The restaurant would benefit from appearing philanthropic, and the nonprofit... need I say more?
If someone's already done this, was it successful? Please speak up!
Labels: fundraising, nonprofit
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