Monday, June 1, 2009
Twitter Challenge
Last week Doug Ulman, CEO of the Lance Armstrong Foundation, was given a
challenge by an anonymous donor; reach 25,000 Twitter followers by May 29th and receive $25,000. Mr. Ulman tweeted the challenge to his 10,000 followers. LAF then “retweeted” the message to their 20,000 followers. The news spread like wildlife and within three days 15,000 new followers were added and the goal was met. The Twittersphere came through for the organization.
It’s really amazing to witness both the power of Twitter and the act of people pulling together for a good cause.
Labels: nonprofit, Twitter
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