Just one man’s thoughts about the first day of the DM Days at the Javits Center in NYC. Sure the numbers seemed down, but I think that there are true innovators still in the direct marketing industry that are going to help us steer through these difficult times. We just need to have faith in the entity known as direct marketing.

Truth is that I don’t think there is anyone bailing out on direct marketing as a viable communication format. It is just like William Shatner. After Star Trek everyone said he would never be able to get another acting job, he was just too associated with his James Kirk character, but he re-invented himself, and had great success with Priceline and Boston Legal.

That is what the direct marketing industry must try to do: re-invent itself in the face of this ever changing economy and world.