I saw an article in the NY Times written about a recent campaign that Target conducted on Facebook. It was called Bullseye Gives. Bullseye Gives, which kicked-off on May 10th and concluded on May 25th, invited Facebook users to help Target decide how to divvy up $3 million among ten national charities.

The big winners were St. Jude Children’s Hospital & the American Red Cross. Of the over 290,000 total votes cast these two charities garnered some 52% of them. That translates into somewhere in the neighborhood of $1.6 million dollars between the two of them. Some other winners were the Salvation Army, Operation Gratitude, and Feeding America. The charities, which are all worthy, will certainly put these dollars to good use.

The contest was also a big winner for Target. They had over 97,000 new people join their Facebook page, and daily views of their page increased by over 4,800 percent during the contest. I would think that through the use of proper marketing techniques that Target will see that contribution and more come back to them.

Win/ Win for all involved!