Thursday, April 2, 2009
YouTube overlay raises $10,000 for nonprofit in one day
This is great news for nonprofits. YouTube has released a new "Call to Action overlay", available to all fundraisers who are registered on the site as a nonprofit. (If your organization hasn't already,
you can apply for free here).
The overlay is a way for nonprofits to add a translucent footer to their video which prompts viewers to contribute with a link to the donation site. This past Sunday, a
video for charity:water was overlayed and promoted on YouTube's homepage - resulting in over $10,000 raised.
Thanks to Darryl at
Brandflakes for pointing this out.
Labels: fundraising, nonprofit
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