Wednesday, April 1, 2009
RMI adds videos to 90 datacards on NextMark
If you know RMI, we've always been on the cutting edge of video marketing - not to toot our own horns - but we've had some great success with it. And today, we're on a mission to take our initiatives a step further.
In a
press release and
blog entry posted by NextMark this week, the company announced the addition of a new platform to host videos on its datacards, along with RMI's comments and level of involvement.
"To the brokers' advantage, datacard videos provide an additional stream of information on demand. Determining factors such as limited time offers, mail packages and seasons, and market penetration will aid in the research and selection process," noted Becky Terhaar, Marketing Director at RMI. "From a client's perspective, this is an excellent opportunity for our sales force to connect with brokers during the peak of their interest - increasing the likelihood that the list will be included in a recommendation."
You can check out some of the videos produced here on NextMark's free search site, which simulate one-on-one presentations with the account manager:
Easter Seals,
Guideposts,
Time Inc Corporate Database,
VFW Non-Member Donors*,
Active and Affluent American Political Donors,
Alaska Sportsmen Anglers and Hunters.
*The VFW Member List is not available.
Labels: datacard, video
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