Wednesday, April 1, 2009
Follow up to e-mail fraud post
Ken McGill's article further highlights the pitfalls of e-commerce. 2008 showed a great increase in fraud and fraud related issues of the Internet over 2007.
My opinion... the Internet, as it is now, is one of the most useful tools ever developed. But that does not mean that it automatically translates into a great selling vehicle. We see the obvious problems. Even traditional DMers find it hard to monetize there own housefiles using the Internet.
Let's face it, the Internet is a great way to stay in touch with your customer and its great to get information into their hands lightning fast, but people are still wary about identity theft and scammers. Until we come up with a more secure method of assuring the consumer that we can safeguard their personal property maybe we should keep email to an added value and return to the good-old, traditional MOB's.
Labels: e-commerce
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