At least that’s the message SNL portrayed in their parody on direct mail this past weekend. I always like a good spoof but the problem here is that when you’re spoofing on a subject that the average consumer knows little about, there’s no telling the difference between fact and fiction.

Personal information, identity theft, deforestation - even the made up name, “The Alliance for Direct Marketing” seemed believable. Wrong, but believable.

What I was most upset about was the reference to the type of sensitive information they speculated we, as DMers, use. And the lack of security checks between transactions.

Let’s hope most of America had already gone to bed before this skit was aired.