Friday, March 6, 2009
Some new ground rules for the NP sector
Over the decades standards and protocols in the DM non-profit arena, as in all industries, have evolved and diminished to stay in line with the ever changing economic, legislative, cultural, and political trends. However, there has been no real oversight and documentation to reflect these changes. The term “industry standard” started to mean different things to different organizations.
In an effort to get everybody back on the same page a group of list brokers and managers, including Mike Kertelits and myself, whose clients are mainly in the non-profit market, got together and constructed a comprehensive initiative clarifying standards of conduct. Headed by Patrick Frame of List Services/FL, the group brainstormed since last summer and finally completed this initiative a few weeks ago. A job well done.
Here’s the link:
http://www.npliststandards.com/. If it pertains to you, I would strongly advise you read it through to get up to speed.
Labels: list rental, nonprofit
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