Monday, March 30, 2009
Bask in the glow of video stardom
Advertising Age had a great article in their e-newsletter this week about
how to make your online video go viral. Definitely a good read if you want to exploit your friend's embarrassing
faceplant - or promote a corporate video. Either or.
Here are the cliff notes:
1)
Speed smartly: Post it where you're most likely to find the right demographic
2)
Think deep, not wide: Post to 3-5 sites, reach out to targeted press and users, and aim to climb that "most watched" list at a handful of sites
3)
Don't spell it out: from a creative standpoint, leave room for interpretation
Labels: video, viral marketing
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