Monday, March 23, 2009
10 tips for making it to the In-Box
I attended a webinar on Friday put forth by
Vertical Response Inc that gave some great insight about improving email deliverability. Aside from common-sense tactics like maintaining list hygiene and complying with CAN-SPAM laws, here are some other great little pointers that may help your message make the In-Box.
Email practices that may get you blocked, or flagged as Spam:
1) Using "Dear" in your salutation
2) Maintain a poor text/image ratio (the more text the better)
3) Not emailing your subscriber within 3 months of opting in
4) Including third party vendor links within your email
Other tips:5) Set up an account with all major email platforms (AOL, Yahoo, Gmail etc) and add them to your distribution list to see how your emails translate
6) Encourage users to add your email to their address book
7) Send messages based on engagement (IE: send different emails to your non-responders vs. your clickers)
8) When designing your email use
in-line CSS HTML coding vs. external
9) Send a welcome message to subscribers upon opting-in advising them on your content and frequency (many do this within the opt-in form too)
10) If you receive an abnormally high bounce rate, check to see if there's anything different about that email blast vs. ones you normally have success with. For example, little things like changing your From tag from "ABC Company" to "Bob Smith" may get your message bounced.
Labels: email marketing
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