Monday, March 9, 2009

2008 year end fundraising results for benchmarking

The Agitator shared some cliff notes from a Mal Warwick Associates report about direct mail returns seen from their clients' mailings. The majority of clients saw a decline in mailings; with the bulk being acquisition.

Good news in this economy... most saw a slight increase in revenue per piece. End result per Peter Schoewe; "the bottom did not fall out of direct mail fundraising". I’m thankful for this news. Comments?

Labels: fundraising, nonprofit