Friday, February 13, 2009
Grassroots efforts still paying dividends
All in the Direct Marketing world we have heard and/or read about the efforts of the Obama campaign in raising some $600 million during his run for President. A hefty portion of those funds were brought in over the Internet, from a group of donors that has been reported to be close to 4 million. This grassroots effort to build this file looks to be paying off additional dividends.
According to an online article on CNN.com the Obama camp has contacted many of these donors again in the hopes that they will back the economic stimulus plan that he is pushing through Congress this week. The emails contain stories of people who are in need of help due to the economic environment.
Whether you agree of disagree with his politics, you have to applaud his direct marketing efforts in using this forum to get his message out and to garner support for his stimulus package.
Labels: Obama
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