Tuesday, January 13, 2009
Telemarketing fundraising woes for New York State
In a recent
article it was reported by NY State Attorney General, Andrew
Cuomo, that telemarketing companies hired by New York fundraisers took more than 60% of the funds raised for themselves to pay expenses and fees. The report goes on to say that in 271 of 553 campaigns charities
received less than 30%, 51 of the campaigns lost money and only 45 campaigns did the charities retain at least 65% of the money raised. The latter being acceptable under the standards of the better Business Bureau for charitable organizations.
According to our information, direct mail fundraisers use a ratio of at least 80% going to the program itself and no more than 20% going towards the costs of raising funds. These percentages go as high as 90/10 in some nonprofits.
This being said, doesn't the telemarketing equation seem off balance? Comments?
Labels: direct mail, telemarketing
1 Comments:
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Yea it's a little concerning when somebody does this.
I was lucky enough to find this service that tracks the caller ID and posted it on my squidoo blog. It provided me with the information of the person who contacted me and I could then take necessary measures.
Check it out at my squidoo blog:
http://www.squidoo.com/access_reverse_phone_lookup