Tuesday, January 20, 2009
The Hispanic market is worth a look
In a study by the DMA it was reported that 92% of all marketers and agencies who market to the Hispanic market use non-catalog direct mail. It was also reported that 52% telemarket to the Hispanic market. The report goes on with a lot of interesting statistics which goes to underscore what we at RMI have been promoting for years (blatant, unsolicited self aggrandisement inserted here). The Hispanic market is one of the fastest growing markets in our industry but you have to adjust your traditional methods to appeal to this market.
In a time when everyone is looking for ways to increase their business, it maybe well worth the time and investment to explore ways to tap into the Hispanic market.
Labels: hispanic
1 Comments:
<< Home
There was an article in the Jan 12 DM News talking about how Latino presence on the internet is also on the rise and many firms are starting to tap into that.
Here’s a link to the article:
http://www.dmnews.com/Opportunities-increase-along-with-Internet-savvy-Hispanic-population/article/123841/