Monday, January 19, 2009
Harnessing the youth movement
The 2008 Presidential election saw an unprecedented increase in one particular voter block; the 18-30 year old voter. According to
CIRCLE this was a 4-5% increase over past performances, accounting for 23 million votes. What does this have to do with Direct Mail? Well how would you like to have 23 million more names to mail to or better yet 23 million more buyers, subscribers or donors?
It's been reported that the Obama campaign strategically targeted this market. One way was via the Internet. They appealed to them where they "live". I realize voting is different from spending money but we can learn from this exercise and begin to attract the youth segment by marketing to where they are. Don't get me wrong , if you have a catalog of orthopedic socks and foot wear, chances are good you won't win them over. But if your message can be adapted to the youth market, the Internet may be the place to begin to indoctrinate a new clientele. They will need orthopedics eventually.
Labels: Internet, marketing, youth
0 Comments:
<< Home
