Monday, January 19, 2009

Ad pages down in 2008

According to an article in MediaPost News ad page sales were down 11.7% overall in 2008 compared to 2007. However, of the 10 largest publishers the numbers are even worse. Leading the pack, according to TNS Media Services, was Meredith with a drop in ad sales of 18.1%. Conde Nast was at 13.3% and Time Inc. (albeit below the average) also dropped off by 11.5%.

Is this an indication of the economy or alternate media sources? Or a combination of the two?

Labels: advertising, print