Wednesday, January 21, 2009
ACMA letter campaign
I applaud the initiative being put forward by Chris Bradley of Cuddledown and the members of the American Catalog Mailers Association (ACMA). They are putting forth a letter writing
campaign to request Congress to roll back the postage rates to pre May 2007 rates.
In the sample letter (which is included in the link sited above) catalogers outline how the roll back would allow mailers to stimulate their businesses in an ever declining economic environment.
My only addition to this would be that
we all write letters to our elected officials requesting the same. After all, this would help everyone in our industry. The lower the postage rate the more mailers can afford to mail. The more they mail the more names will be available for everyone to use. This means more rentals and exchanges. So mailers, brokers, managers, and list-owners all benefit.
Labels: catalogs, postage, postal regulation
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