This is jaw-dropping - and possibly a little scary with what we can do with technology these days... Programmers at Stanford University have developed a software that enables you to upload your image/video onto any surface within any existing video.
Imagine, as an advertiser, paying the owner of the hottest YouTube video for ad space to insert your promo directly into their video - which will appear as natural as if it were always there. And you're done quickly and easily with just a few clicks.
I was recently reminded of something that occurred while I was "vacationing" at Danbury Hospital on the Oncology floor.
It's been year after year of postal increases, and month after month of bear market - a down turn in the economy posing all of the hot button questions we want to ask but don't want to share: list rental volume? mail volume? response rates? or even worse - cut backs?
I think it's safe to say that all marketers are wondering what else they can do to improve their business. And now is the time to put on your best game - toss the rubber stamp, revisit some of those closed doors, and maintain an open mind about additional untapped opportunities and revenue streams you've never explored... As Martin always says, "nothing ventured, nothing gained."
So realistically, what can you do? First, identify new opportunities. Take a look at some of these insert media options, consider some programs you’ve never offered before, and embrace change...
- Package Insert Programs
- Blow Ins/Bind Ins
- Statement Stuffers
- One Page Ad with Bind Ins
- Free Standing Inserts
- Banner Ads
- Online Partnerships
- Lead Generation
Direct Mail Brainstorming Ideas:
- Big fish in a little pond: while other marketers are slicing and dicing their mail quantities (especially with the major credit card mailers), just maintaining yours will make a difference. Be bold while others are in hiding.
- Revisit the vintage: brush the dust off of those old mail pieces that generated less than thrilling responses and polish them up for Round II.
- Reinvent the wheel: or at least fix it. Call me crazy. Sometimes rubber stamping tried and true methods restricts creativity and limits new, successful ventures. Today's consumers shop/donate differently than they did 3, 5, 10 years ago. If you haven't reevaluated your marketing for its relevance recently, now is the time to do it.
- Modeling: a great way to analyze your current customers while pin-pointing new ones. And typically the model will come free of charge after meeting a minimum order quantity.
- White out the black out: lifting your black out dates could allow more mailers to come in, equating more list rental revenue. And contrary to popular belief, studies have proven that in doing so you may simultaneously increase your own response rates.
Times are tough, but they may also be just what we need to get our hands dirty, improve our forward thinking, and in the end come out on top.
And, of course, we like to consider ourselves an extension of your marketing department and are here for your every beckoning call. Got questions? We're on it. Just let us know how else we can help.
Labels: social media
I recently attended the annual National Catholic Development Conference in Orlando, FL. I had been on hiatus for several years, turned off by the way the organization and the conference had been run. However, my hats off to Sr. Georgette Lehmuth, President of NCDC, who has obviously put her own personal stamp on the organization and turned it around.