Tuesday, December 2, 2008
Cross your fingers
I'm not sure if we all tried to brace ourselves for bad news from retailers this past weekend just so that we might be happily surprised, but it certainly seems like the consumers came through. The word being used is "energetic" to describe the Thanksgiving weekend sales - both at stores and online.
Cyber Monday, on the other hand, has been referred to as “Cyber History” by some. In today’s world the majority of online shoppers have Internet access in their homes and can browse at their leisure, rather than cramming it in at work (which makes me wonder if that’s why sales were better than expected).
All in all the doom and gloom forecasts about all of the consumers who would keep their wallets closed until retailers severely slashed their prices seemed a little premature. Certainly there were bargain hunters out there, but at least they were buying. With a shortened holiday shopping season this year, the market taking its plunge, unemployment creeping up and foreclosures continuing, we need all the good news we can get. Let's all hope that this isn't just a flash in the pan and that marketers are being very smart in listening to their customers and giving them what they want.
Labels: e-commerce, holiday, retail
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