Friday, December 12, 2008
Consumer Reports goes to the mall
In an effort to reach new targeted markets Consumer Reports was in 16 malls around the Boston area. In 3 of the malls they set up kiosks called Smart Labs which had 6 stations housing LED monitors and free access to
ConsumerReports.org. The idea was to get younger shoppers, who might not otherwise do consumer research before making a purchase, to log onto their online service. The other malls had stations where they could get passes for 24 hour free access to the service, which ran from November 25th through December 7th.
Labels: client, publishers
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