Tuesday, November 25, 2008
Reader’s Digest creating new revenue!
During my morning perusal of the Journal News, between my crossword and sudoku puzzles, was an article relating to Reader’s Digest that I found of particular interest. Apparently they will be entering into a collaboration with one of the nations most well know Christian ministers and writers. Rick Warren heads up the Saddleback Church in Lake Forest, CA. Its members number close to 100,000.
Mr. Warren, along with Reader’s Digest, will be producing a quarterly magazine, DVD’s, workbooks & Internet based discussion guides that will be geared to people who are searching for their purpose in life and are looking to interact with people on a similar quest.
The quarterly magazine will be a spin-off of his largely popular book, “The Purpose Driven Life”, which has sold more than 30 million copies since 2002. The magazine will be called “The Purpose Driven Connection”, and Mr. Warren will serve as its editor in chief.
According to leadership at Reader’s Digest they are attempting to develop a new revenue stream along with diversifying their readership. Reader’s Digest has always been known as a publication appealing to an older generation, but perhaps this type of endeavor may change that stereotype somewhat. Their hope is that through this medium they will be able to help a broader group of people with issues occurring in their daily lives.
I applaud their efforts to keep Reader’s Digest relevant and worthy of being the world’s largest magazine.
Labels: publishers
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