Here's a brilliant idea from Amazon.com, and a great way for retailers to both save some green and be green this holiday season. For online/mail order fulfillment shipments develop a secondary packaging design option, one without the die cuts, plastic, and 4 color process your store versions boast - then market it as a "Frustration-Free" or "Earth Friendly" package to encourage customers to opt-in.

Kudos Amazon; great idea.