Wednesday, October 1, 2008

They're watching us...

I heard about this new book called The Numerati by Stephen Baker. I haven’t read the book myself, but I heard the author talking on the radio about it, and also check out his website and the book listing on amazon.com.

Basically the Numerati are a group of mathematicians who are tracking our every moves in ways no one else has done before – from the website we click on to the stores we shop in, to the phone calls we make to the toll booths we drive through. The purpose? What else but to predict and influence our behaviors.

posted by Kristine Falconieri at 6:16 AM   0 comments

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